David Cameron's speech to the Conservative party conference drew on biblical allusions in order to communicate more effectively, according to theology think tank Theos.

Mr Cameron told delegates in Manchester that "In a Conservative Britain: If you put in the effort to bring in a wage, you will be better off. If you save money your whole life, you'll be rewarded. If you start your own business, we'll be right behind you. If you're frightened, we'll protect you. If you risk your safety to stop a crime, we’ll stand by you. If you risk your life for your country, we will honour you."

The Conservative party leader did not quote the Bible directly, but there were striking echoes of the Beatitudes in the New Testament (Matthew 5:1-12 and Luke 6:20-26): "Blessed are the poor in spirit, for theirs is the kingdom of heaven. Blessed are those who mourn, for they will be comforted. Blessed are the meek, for they will inherit the earth." (Matthew 5:3-5)

In 2008 Theos published research which revealed a growing use of religious rhetoric by party leaders over the past decade.

Commenting on the speech, Paul Woolley, Director of Theos said: "The parallels between the Beatitudes and the poetry of David Cameron's speech were remarkable.

"Sections of the speech clearly reflected the structure of a number of biblical passages.

"The use of religious allusions might reflect Mr Cameron's interest in religious groups in our society, but it's also an effective way of communicating to people at a deeper level. Tony Blair understood that well.

"The levels of biblical literacy in our society are low, but there is still a strong biblical subconscious in people that political leaders like David Cameron can appeal to."

Mr Cameron also said: "Yes, there is a steep climb ahead. But I tell you this: the view from the summit will be worth it."

"Climbing and perseverance in adversity are important biblical themes, as is the promise of a better tomorrow, a brighter future", said Theos Director Paul Woolley.

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Compare and contrast:

"Yes, we need to change the way we live, but is that such a bad thing? The insatiable consumption and materialism of the past decade, has it made us happier or more fulfilled?" (David Cameron)

"Do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more important than food, and the body more important than clothes?" (Matthew 6:25)